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About Us

Adventure Ready Brands headquarters is located in the heart of the White Mountains in Littleton, New Hampshire. The company was founded in 1975 and manufactures the world-famous insect bite treatment, After BiteĀ®, two full lines of well-known insect repellents such as Ben'sĀ® and NatrapelĀ®, first aid kits from Adventure Medical KitsĀ® and Easy Care First Aidā„¢, survival products from Survive Outdoors LongerĀ®, RapidPureĀ® outdoor water purifiers, top-selling maximum strength bear spray from Counter AssaultĀ®, and newly acquired LuminAIDĀ® that provides innovative solar powered lanterns. Many of our products are packaged in innovative ways that allow them to be convenient to use as well as environmentally friendly.

Here at Adventure Ready Brands, we pride ourselves on producing products of the highest quality, providing the best sales and service for our customers while creating value for our employees and our community. We see our employees as our greatest asset and strive to build a strong united team in order to accomplish our goals and achieve our vision: to enjoy the outdoors in every condition. We place a strong emphasis on work ethic, quality assurance, and efficiency which we feel are important in creating a successful business and work environment.

Adaptability and change are two concepts that Adventure Ready Brands also strongly embraces. We feel that being nimble and flexible is important to our business and our working environment. We are made up of many different cultures, backgrounds, and styles which when combined have proven our success. To this end, Adventure Ready Brands will also strive to adapt and improve as the need arises in order to continue our growth and success for the benefit of our customers, our employees, and our community.

About Us

Adventure Ready Brands headquarters is located in the heart of the White Mountains in Littleton, New Hampshire. The company was founded in 1975 and manufactures the world-famous insect bite treatment, After BiteĀ®, two full lines of well-known insect repellents such as Ben'sĀ® and NatrapelĀ®, first aid kits from Adventure Medical KitsĀ® and Easy Care First Aidā„¢, survival products from Survive Outdoors LongerĀ®, RapidPureĀ® outdoor water purifiers, top-selling maximum strength bear spray from Counter AssaultĀ®, and newly acquired LuminAIDĀ® that provides innovative solar powered lanterns. Many of our products are packaged in innovative ways that allow them to be convenient to use as well as environmentally friendly.

Here at Adventure Ready Brands, we pride ourselves on producing products of the highest quality, providing the best sales and service for our customers while creating value for our employees and our community. We see our employees as our greatest asset and strive to build a strong united team in order to accomplish our goals and achieve our vision: to enjoy the outdoors in every condition. We place a strong emphasis on work ethic, quality assurance, and efficiency which we feel are important in creating a successful business and work environment.

Adaptability and change are two concepts that Adventure Ready Brands also strongly embraces. We feel that being nimble and flexible is important to our business and our working environment. We are made up of many different cultures, backgrounds, and styles which when combined have proven our success. To this end, Adventure Ready Brands will also strive to adapt and improve as the need arises in order to continue our growth and success for the benefit of our customers, our employees, and our community.

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OUR MISSION:

Inspire Outdoor Adventure

CORE COMPETENCIES:

Customer Focus

Leadership

Accountability

Innovation & Initiative

Communication & Teamwork

Results Oriented

Ā© Copyright 2026 Adventure Ready Brands. All rights reserved. Powered by Sana Commerce.

OUR MISSION:

Inspire Outdoor Adventure

CORE COMPETENCIES:

Customer Focus

Leadership

Accountability

Innovation & Initiative

Communication & Teamwork

Results Oriented

Ā© Copyright 2026 Adventure Ready Brands. All rights reserved. Powered by Sana Commerce.